Scarcity & Attention Economics
Applying resource scarcity and steady pacing to turn passive browsing into high-intent action.
Sub-case study
Staking & Attention Economics
Program hub
Redesigning digital connection ecosystems through behavioral economics, decentralization, and progressive UX.
Traditional swiping platforms optimize for short-term vanity engagement (high swipe volume), resulting in severe match fatigue, widespread harassment, bot infiltration, and rapid user churn.
A 3-part product program that introduces intent constraints, community-driven trust verification, and cooperative discovery mechanics to align long-term user retention with business viability.
Program architecture & strategic foundation
Intentional searching, zero swipe burnout, elevated psychological safety, and engaging co-op icebreakers.
Retention lift, reduced Trust & Safety moderation overhead, higher LTV, and a differentiated market position.
Strategic hypotheses
Applying resource scarcity and steady pacing to turn passive browsing into high-intent action.
Sub-case study
Staking & Attention EconomicsDecentralizing verification and liveness challenges to provide members with a level of safety they choose.
Sub-case study
Peer-Driven Verification & PrivacyProviding additional connection opportunities and co-op interactions to build confidence and secure interest ahead of text-to-text contact.
Sub-case study
Progressive Disclosure & Co-Op DiscoveryDependency pipeline
Phase 1
Phase 2
Phase 3
Rollouts are governed by strict lifecycle signals across user cohorts (DAU, Occasional, New) and identity dynamics (Straight vs. Lesbian/Queer Women vs. Broader LGBTQ+) to prevent liquidity drop or safety compromises.
Strategy


Creative


Engineering


Testing

